Will C. Holden
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Will C. Holden | Director, Communications & Storytelling

Will C. Holden is a writer, producer and storyteller with deep experience in the marketing and communications sectors. He strongly believes that partnering with communities to create scalable storytelling can change behaviors, widen cultural perspectives and deepen empathy in meaningful, measurable ways.

Serving on Gary’s Communications & External Affairs team, Will manages a storytelling practice designed to increase access to opportunity for Colorado kids and families. That work has included the digital ad campaign for Proposition 123, the first successful ballot measure in the U.S. to create a statewide solution to the affordable housing crisis; the Better Beginnings podcast, which was part of a successful effort to pass legislation that established Colorado’s Department of Early Childhood; and We’re Coming Back, a short documentary celebrating Colorado leaders who got students safely back to in-person learning during the pandemic.

Will has also served as a newspaper reporter, news anchor, network TV producer, marketing director and social media manager. During this time, he has been awarded by the Emmys, Telly Awards, Associate Press and Society of Professional Journalists for his writing, producing and reporting. He has collaborated with Fortune 100 companies, nonprofits, government agencies, tech startups, healthcare organizations, energy providers, heavy machinery suppliers and sports franchises. He’s a father, husband, member of the Colorado Humanities board of directors and an adjunct faculty member at the University of Colorado-Boulder, where he teaches a course on digital storytelling.

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I would like to see business people try to solve social problems with the same imagination and energy they use to finance a factory or make a deal. Don’t call it philanthropy; call it corporate social investment. Make it integral to business.